Heshbon was the capital of Sihon, king of the Amorites, who had fought against the previous king of Moab and had taken from him all his land as far as the Arnon River.
Your neck is as elegant as a tower made of ivory. Your eyes shine like the pools of Heshbon by the Bathrabbin gate. Your nose is beautiful, prominent like the tower in Lebanon that faces Damascus.
No one praises Moab anymore. People in Heshbon are plotting, “We will destroy Moab as a nation. People of the town of Madmen, we will silence you too—you will be attacked by swords and chased down.”
Those who run away will be left defenseless in Heshbon where they went for protection, because fire blazes out from Heshbon, a fire from where Sihon once reigned. It burns up the whole country of Moab and its defiant people.
This happened after he defeated Sihon king of the Amorites, who ruled in Heshbon, and then at Edrei after he defeated Og king of Bashan, who ruled in Ashtaroth.
Israelites have been living in Heshbon, Aroer, their villages, and in all the towns along the banks of the Arnon River for three hundred years. Why didn't you take them back during that time?