and he named the place Bethel.
and he named the place Bethel. Before that it had been named Luz.
God told Jacob, “Return to Bethel, where I appeared to you when you were running from your brother Esau. Make your home there and build an altar for me.”
Jacob and his family had left Bethel and were still a long way from Ephrath, when the time came for Rachel's baby to be born.
Jacob built an altar there and called it “God of Bethel”, because that was the place where God had appeared to him when he was running from Esau.