Jacob named the place where God spoke with him Beth-El.
He called the name of that place Beth-El (though originally the city’s name was Luz).
Then God said to Jacob, “Get up! Go up to Beth-El and stay there. Make an altar there to the God who appeared to you when you fled from your brother Esau.”
Then they traveled from Beth-El, and while they were still a distance from entering Ephrath, Rachel began to give birth, but her labor was difficult.
He built an altar there and called the place El-Beth-El because God had revealed Himself to him there when he fled from the presence of his brother.