And the people of Yisra’el [He Holds Onto The Heel Of God] heard say, Behold, the children of Re’uven [Behold a Son] and the children of Gad [Good Fortune with Troublesome Effort] and the half tribe of M’nasheh [Causing to Forget] have built an altar over against the land of Kena’an [Merchant], in the borders of Yarden [Descender], at the passage of the people of Yisra’el [He Holds Onto The Heel Of God].