He did not try to hide the truth. He spoke to them openly. He said, “I am not the Messiah.”
John himself was not the light. He came only as a witness to the light.
John was coming to the end of his work. ‘Who do you suppose I am?’ he said. ‘I am not the one you are looking for. But there is someone coming after me. I am not good enough to untie his sandals.’