Jacob named the place where God spoke with him Bethel.
He called that place Bethel, although the former name of the town was Luz.
Then God said to Jacob, “Go up at once to Bethel and live there. Make an altar there to God, who appeared to you when you fled from your brother Esau.”
They traveled on from Bethel, and when Ephrath was still some distance away, Rachel went into labor – and her labor was hard.
He built an altar there and named the place El Bethel because there God had revealed himself to him when he was fleeing from his brother.