Balak son of Zippor saw everything the Israelites had done to the Amorites.
The Lord listened to the Israelites, and he let them defeat the Canaanites. The Israelites completely destroyed the Canaanites and their cities, so the place was named Hormah.
But the king of Moab, Balak son of Zippor, prepared to fight against the Israelites. The king sent for Balaam son of Beor to curse you,
“Are you any better than Balak son of Zippor, king of Moab? Did he ever quarrel or fight with the people of Israel?