Jacob named the place where God spoke to him Bethel. Jacob’s Family.
He named that place Bethel, whereas the former name of the town had been Luz.
God said to Jacob: Go up now to Bethel. Settle there and build an altar there to the God who appeared to you when you were fleeing from your brother Esau.
Then they departed from Bethel; but while they still had some distance to go to Ephrath, Rachel went into labor and suffered great distress.
There he built an altar and called the place El-Bethel, for it was there that God had revealed himself to him when he was fleeing from his brother.