Mo'av said to the elders of Midyan, Now will this multitude lick up all that is round about us, as the ox licks up the grass of the field. Balak the son of Tzippor was king of Mo'av at that time.
for they vex you with their wiles, with which they have deceived you in the matter of Pe`or, and in the matter of Kozbi, the daughter of the prince of Midyan, their sister, who was slain on the day of the plague in the matter of Pe`or.