For Heshbon was the city of Sihon king of the Amorites, who had fought against the former king of Moab and taken all his land out of his hand, as far as [the river] Arnon.
While Israel dwelt in Heshbon and its villages, and in Aroer and its villages, and in all the cities along the banks of the Arnon for 300 years, why did you not recover [your lost lands] during that time?
Your neck is like a tower of ivory, your eyes like the pools of Heshbon by the gate of Bath-rabbim. Your nose is like the tower of Lebanon which looks toward Damascus.
In the shadow of Heshbon the fugitives stand powerless (stopped in their tracks, helpless and without strength), for a fire has gone forth from Heshbon, a flame from the midst of Sihon; it has destroyed the corner of Moab and the crowns of the heads of the ones in tumult [the proud Moabites].
Their territory was from Aroer on the edge of the Valley of the [river] Arnon, and the city in the midst of the valley, and all the tableland by Medeba;
Your head crowns you like Mount Carmel, and the hair of your head like purple. [Then seeing the king watching the girl in absorbed admiration, the speaker added] The king is held captive by its tresses.
The glory of Moab is no more; in Heshbon [a border town between Reuben and Gad, east of the Jordan River] they planned evil against her, saying, Come, let us cut her off from being a nation. You also, O [town of] Madmen, shall be brought to silence; the sword shall pursue you.