Kanye West just released gospel-infused album “Jesus is King”, and despite the comments, it seems to be breaking contrary winds as it opens at No. 1 on both the Top Christian Albums and Top Gospel Albums tallies.
According to Billboard, “West is the latest artist to cross to No. 1 on the faith-based tallies after establishing stardom at other genres.
Among others, the King of Rock & Roll, Elvis Presley, and country icons Alan Jackson and Reba McEntire all boast Top Christian Albums No. 1s since the start of 2017.”
The album’s success prompted a massive increase in faith-based Google searches, according to Faithwire. People searched for “Jesus” and “What do Christians believe?” shortly after the album was released.
This was the perfect opportunity for people to be in contact to God´s word in a closer way.
So it was then when The American Bible Society knew this was the best opportunity to reach out to those seeking with free copies of the Bible.
ABS’ goal is to distribute 1,000 copies of the Good News Translation for free, as reported by Fox News.
John Plake, director of ministry intelligence for ABS said, among other things that
“Kanye’s album just points to cultural curiosity and we’re happy to stand in the gap and say if you’re curious about the Bible, we want to provide one to you,” Plake said.