Something unbelievable is happening with the sales of “Chick-fil-A.” This Christian fast-food restaurant is getting more sales than McDonalds´ and many other fast-food restaurants in spite of they close on Sundays.
What is the secret?
This amazing fact may be the result of honoring God. Truett Cathy, the founder of the Christian restaurant, said they have decided to close on Sundays because it is the Lord´s day.
“Closing our business on Sunday, the Lord’s Day, is our way of honoring God and showing our loyalty to Him, Truett Cathy, wrote in his book “Eat Mor Chikin: Inspire More People.”
“My brother Ben and I closed our first restaurant on the first Sunday after we opened in 1946, and my children have committed to closing our restaurants on Sundays long after I’m gone. I believe God honors our decision and sets before us unexpected opportunities to do greater work for Him because of our loyalty.” Cathy added.
Chick-fil-A earned $10.46 billion in U.S. systemwide sales in 2018, despite being closed every Sunday. Missing out on 14% of possible open business days likely cost the chain more than $1 billion, according to 24/7 Wall Street.
We have to remember that in the Bible God says that He honors the ones who honor him and “Chick-fil-A” is a witness of this promise because despite the reason to close on Sundays was based on his Christian faith, experts say is a brilliant business decision because it cements Chick-fil-A’s reputation, benefits workers, and persuades customers to come back with a greater sense of urgency.